APAC System Strategy and Operations Go-To-Market Lead
1 week ago
APAC System Strategy and Operations Go-To-Market Lead Responsibilities Development and implementation of comprehensive GTM strategy for the CRM and transaction systems across APAC, including guidelines for data management, user behavior, content management, permission protocols and enablement. Collaborate with different departments, external partners, and stakeholders to ensure the platform aligns with broader organizational goals; manage user engagement and support, address user concerns, provide support and escalation, and facilitate user engagement to enhance user experience and satisfaction. Define and segment the target market to tailor strategies for different customer, market, and user needs. Lead cross-functional teams including product management, sales, marketing, and customer support to ensure cohesive strategy and execution. Ensure consistent and compelling messaging across all channels and materials; provide ongoing support and coaching to sales teams to drive CRM adoption and customer success. Develop and implement sales enablement programs to equip the sales team with tools, training, and resources needed to sell the CRM system effectively. Establish KPIs and metrics to track the effectiveness of GTM initiatives. Analyze campaign performance and market feedback, and provide insights and recommendations to senior management. Qualifications Minimum Qualifications 5+ years of proven experience in product marketing, operations, management, or a related field, with a focus on CRM systems or software solutions. 3+ years of leadership experience of a high-performing regional/global team, with extensive collaboration with global XFN stakeholders. BA/BS in Computer Science, Business, or a related field; MBA is a plus. Fluent in English; track record in executive level presentation and communication. In-depth understanding of APAC monetization business and sales activities. Advanced strategic thinking and problem-solving skills, with a track record of turning complex challenges into actionable plans. Excellent program, project and process management ability, and success experiences in driving large-scale solution implementation/program roll-out; project management certification is a plus. Strategic and data-driven thinking, ability to build compelling narratives and simplify marketing messaging to resonate with different audiences. Experience working with product teams and influencing product roadmap design and management. CRM management experience is preferred. Preferred Qualifications Extensive experience in the technology or SaaS industry with understanding of digital platforms and social media landscapes. Demonstrated success in managing high-budget, high-impact marketing campaigns in a fast-paced environment. Experience in leading large, diverse teams and managing cross-functional projects with multiple stakeholders. About TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices worldwide. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product helps people express themselves, discover, and connect. We value diverse teams and aim to foster an inclusive environment. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills and perspectives. We celebrate diversity and strive to reflect the communities we reach. #J-18808-Ljbffr
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