Executive, brand experience

6 days ago


Singapore Sentosa Development Corporation & Subsidiaries Full time

Overall Job Purpose: As a key player for Brand Experience & Marketing, you are the brand custodian operating at a high standard and bring together our organisation’s product, service and culture by playing a role in educating and communicating our island offerings to our guests in a one voice tone and manner. You shall play a pivotal role in the activation team that is responsible for bringing the Sentosa brand to life and storytell through an experience-led narrative that inspires and captivates our local and international guests when they visit our island. Collaborating with the design team, you will facilitate and translate the concept and artwork/visuals, bringing it to life on the island. This includes working and managing internal and external stakeholders in order to reach a common objective / organisational goal. You will be part of a team that galvanises both internal and external stakeholders with the objective of driving the One-Sentosa Experience with both international and local guests, immersing them in a sea of fulfilling experiences and world-class offerings. Job Duties & Responsibilities In this role, you are a hands-on team player with a passion to bring the brand alive through the development & implementation of brand experiential activities. You are responsible for the integration of design and activation of planned on-island initiatives. You must possess a deep understanding of brand activations, good organisational and project management skills including spatial planning, production knowledge & technical know-how (in event & set display productions) to ensure the smooth execution and delivery of activities. You enjoy being on the ground and outdoor, and are able to work on weekends and public holidays. You appreciate teamwork and understand the need to be a proactive communicator to ensure that all the relevant stakeholders (internal and external) are well-informed and aligned according to the planning outcomes. You are an obsessed driver for consistent best-in-class holistic brand experience and determined to turn our guest’s on-island experiences into brand love and loyalty. As the brand custodian, you are responsible for ensuring brand governance according to the corporate brand and visual identity guidelines. You are guided and motivated by the study of best practices towards the successful delivery of brand activations and creative integration of ideas, in line with meeting brand health metrics. Key responsibilities include: A key driver as project IC or event support including brainstorming, planning, research and execution of end-to-end implementation of a diverse range of projects that include festive occasions, experiential events & programmes and tactical marketing campaigns; both virtual and physical events including guest engagement activities based on an approved workplan. Monitor and supervise all ongoing activities to ensure each adheres to the organisation’s operations and brand guidelines. A key contributor in the activation of marketing plans and day-to-day operations of assigned portfolios. This includes supporting ideation and implementation of design ideas, liaising with relevant stakeholders on the requirements to ensure successful delivery. An effective worker who has strong operating and quality standards by understanding briefs to determine requirements, able to present concepts confidently and communicate well with internal and external stakeholders in order to drive desired outcomes. A meticulous administrator who is responsible for the department's administrative matters and a gatekeeper of our branded merchandise inventory & assets as well as corporate collaterals. Job Requirements Diploma holder or equivalent experience in Events, Marketing, Brand activation or in a related field Understanding in the application of design, brand strategy and events activation Skill sets such as staying up-to-date on trends, problem-solving, strong communication both verbal and written Technical knowledge of event and display productions and on-site event experience Detail-oriented, strong project management skills and self-motivated Team-oriented and resourceful with the ability to manage tight timelines Proficient in Microsoft Suite of tools Having a Class 3 license and able to drive a van is an advantage Familiarity with design software is an advantage #J-18808-Ljbffr



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