Product / Brand Executive

3 weeks ago

Singapore EPICSOFT ASIA PTE. LTD. Full time
Roles & Responsibilities

Company Overview:
We are seeking a Product/Brand Executive who will play a key role in marketing, product development, sourcing, and brand growth in regional markets.


Key Responsibilities:


Marketing & Brand Awareness:

  • Develop and execute comprehensive marketing strategies to increase brand visibility and product awareness.
  • Collaborate with influencers, streamers, and gaming events to promote products and build a strong brand presence.
  • Manage social media platforms and digital campaigns to engage with target audiences.

Supplier Sourcing & Product Development:

  • Identify and negotiate with suppliers to source high-quality materials for gaming furniture products.
  • Collaborate with suppliers and internal teams to design, develop, and refine new gaming furniture products, ensuring they meet market demands and quality standards.

IP Licensing & Collaboration:

  • Liaise with gaming IP owners and licensors to secure agreements for manufacturing products featuring selected gaming IPs.
  • Ensure compliance with licensing requirements and manage the production process for co-branded products.
  • Oversee the development of special edition gaming furniture aligned with popular game franchises and brands.

Sales Channel Expansion & Management:

  • Explore and develop new sales channels, including e-commerce platforms, distributors, and retailers, to expand market reach.
  • Work closely with current business partners to boost sales and explore untapped regional markets.
  • Monitor sales performance and analyze market trends to optimize product offerings and strategies for different regions.
  • Collaborate with the sales team to identify opportunities for cross-promotions and partnerships with gaming accessory brands.

Product Launch & Campaigns:

  • Lead product launch initiatives, coordinating with internal teams to ensure timely releases.
  • Organize and participate in gaming conventions, trade shows, and events to promote new products and connect with key stakeholders.
  • Track campaign effectiveness, gather customer feedback, and adjust strategies as needed to improve performance.

Market Research & Trend Analysis:

  • Stay updated on market trends, consumer behavior, and competitors to inform product development and marketing strategies.
  • Provide insights on regional market preferences and tailor marketing and product approaches accordingly.

Qualifications:

  • Bachelor's degree in Marketing, Business, Product Design, or a related field.
  • Minimum of 2-3 years of experience in product management, marketing, or brand development, preferably in gaming, consumer electronics, or furniture industries.
  • Good understanding of the gaming industry and gaming culture is a plus.
  • Experience in sourcing, negotiating, and managing supplier relationships.
  • Good track record in digital marketing and brand-building strategies.
  • Excellent project management and communication skills.
  • Ability to work cross-functionally and manage multiple projects simultaneously.

Preferred Skills:

  • Experience with e-commerce platforms and online sales strategies.
  • Creative problem-solving skills and the ability to think strategically.

Tell employers what skills you have

Market Research
Trade Shows
Licensing
Product Design
Channel
Trend Analysis
B2B
Product Management
Digital Marketing
IP
Supplier Sourcing
Furniture
Product Development
Business Development
Brand Development
Electronics
Product Launch
Brand Awareness

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