Senior Product Marketing Lead, APAC

About Pinterest:
Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we're on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.
Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other's unique experiences and embrace the flexibility to do your best work. Creating a career you love? It's Possible.
You'll own the regional product market strategy for the full Pinterest ads portfolio acting as the voice of the region to ensure product-market fit, while localizing and driving market comprehension & adoption of our product solutions to deliver international expansion and revenue growth. You'll also influence our product roadmap by providing key inputs on regional nuances into the product strategy to help maximize product adoption and comprehension in the region.
Our new progressive work model is called PinFlex, a term that's uniquely Pinterest to describe our flexible approach to living and working. Visit our PinFlex landing page to learn more.
What you'll do:
Build the ads product go to market strategy for your region in close collaboration with our Product Marketing, Business Marketing, and Sales teams
Assess the capabilities and opportunities of your region through strategic, qualitative, and quantitative analysis
Serve as an advocate and represent the voice of region; ensure broad awareness of and empathy for regional pain points internally
Drive cross-functional alignment throughout the regional go-to-market strategy, tracking success metrics accordingly
Use data and insights to drive adoption of strategic product priorities and influence our overall ads product strategy to ensure product-market fit in your region
Educate and inspire internal and external teams on Pinterest's ads product solutions for advertisers
What we're looking for:
10+ years of product marketing and/or marketing experience
Autonomously build and market insights and industry points of view to influence product roadmaps and decisions to accelerate product adoption in a region
Autonomously build and execute local go to market strategy
Strong communicator at both executive and team levels
Strong analytical skills leveraging qualitative and quantitative data to inform strategies
Understanding of the APAC and Greater China digital marketing space
A trusted collaborator with a gift for building relationships across teams and functions and creatively solving problems
Fluency in Mandarin required
Willingness to travel
A passion for Pinterest
Bachelor's degree in a relevant field such as business management, or equivalent experience
Relocation Statement:
This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.
In-Office Requirement Statement:
We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.
As such, this role will need to be in the office or in front of our customers for in-person collaboration, typically 2 days per week, and therefore needs to be in a commutable distance to our Singapore City based office.
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Our Commitment to Inclusion:
Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.
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