APAC Marketing Lead

This role involves driving and implementing the APAC marketing strategy across all online/offline channels. The ideal candidate will oversee the entire brand image, increase market position and share, and work closely with the sales team to drive revenue pipeline growth.

The selected candidate will be responsible for developing and executing integrated marketing campaigns that drive measurable results. They will also collaborate with cross-functional regional and global teams to achieve marketing goals.

The successful candidate will possess a strong understanding of B2B marketing principles, ideally within the broadcast, media, or technology sectors. They will have experience working autonomously and within a team, setting priorities, and managing multiple projects.

• Main Responsibilities:
• Develop and implement the annual APAC marketing plan in alignment with corporate priorities, regional sales objectives, and product strategies.
• Adapt and localize global marketing campaigns to ensure maximum impact and regional resonance across diverse APAC markets.
• Collaborate with Ross Video's global PR agency to drive editorial placements and media engagement in the APAC region.
• Identify regional storytelling opportunities and work with internal teams to create relevant content and customer success stories.
• Oversee the regional marketing budget, ensuring effective allocation of resources and maximum ROI.
• Deliver monthly performance reports highlighting key KPIs, campaign outcomes, and regional insights to the Director of Regional Marketing and APAC Sales leadership.
• Advise on regional market nuances to ensure that global demand generation programs and corporate messaging are culturally and linguistically appropriate.

• Bachelor's degree in Marketing, Communications, Business, or a related field (Master's degree a plus).
• Minimum 5 years of B2B marketing experience, ideally within the broadcast, media, or technology sectors.
• Proven success in developing and executing integrated marketing campaigns that drive measurable results.
• Experience collaborating with cross-functional regional and global teams, including sales, product management, and external agencies.

• Entrepreneurial mindset with a strong ability to work autonomously and within a team, set priorities, and manage multiple projects.
• Strategic thinker with a hands-on approach to execution and continuous improvement.
• Demonstrated ability to generate demand and leads through innovative campaigns and customer engagement strategies.
• Excellent verbal and written communication skills, with a talent for storytelling and audience-centric messaging.
• Highly organized with exceptional project management skills; consistently delivers on time and within budget.

• Familiarity with tools such as Microsoft Office, Salesforce CRM, Google Analytics, Asana, Adobe Acrobat, and Adobe Photoshop.
• Multilingual skills and/or cultural fluency across APAC markets.

• Willingness to travel up to 25% of the time for events, customer visits, and team collaboration.

About Us

We embrace diversity and want you to bring your authentic self to work. We are committed to building a team that includes a variety of backgrounds, perspectives, and skills. Inclusivity drives innovation and creativity, and that's something we're passionate about at Ross.

We believe everyone should be able to enjoy a rewarding career at Ross, regardless of race, color, religion, sexual orientation, gender, gender identity or expression, marital status, age, veteran status, physical or mental disability. If a disability means that you need any additional support during the recruitment process, please contact Talent Acquisition and we will make all reasonable efforts to accommodate your request.
Seniority Level: Mid-Senior level Employment Type: Full-timeJob Function: Marketing and SalesIndustries: Broadcast Media Production and Distribution