Senior Marketing Specialist SEA

11 hours ago

Singapore AVEVA Full time

Join to apply for the Senior Marketing Specialist SEA & India role at AVEVA Job Purpose To architect and execute integrated marketing strategies for the SEA markets, directly driving the sales pipeline and strengthening AVEVA's position as a leader in industrial software. This role is a strategic orchestrator, responsible for translating global marketing initiatives into high-impact, localized campaigns that drive demand, acquire new customers, and build a powerful brand presence across diverse markets. Principal Accountabilities Develop and own the end-to-end execution of the regional marketing plan, integrating brand, demand, and partner activities to generate qualified leads and accelerate pipeline from large-scale industry conferences to targeted roundtables and webinars. Localize and execute global campaigns ensuring relevance and maximum impact in SEA and India. Manage the regional marketing budget, ensuring efficient allocation and a clear return on investment for all activities. Track, analyze, and report on marketing-sourced pipeline, conversion rates, and campaign ROI, providing regular insights to sales and regional leadership. Cultivate strategic alliances with key government bodies, industry associations, and academic institutions to boost AVEVA's influence and thought leadership. Generate powerful, localized content in collaboration with customers and partners, including case studies, testimonials, and co-branded assets that build trust and showcase our expertise. Localize and promote global content (reports, whitepapers, articles) to ensure it resonates with local market needs and cultural nuances. Work closely with sales leadership and

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