Senior Marketing Executive, Sea

1 week ago

Central Singapore PUMA Full time

**MARKETING**

**SENIOR MARKETING EXECUTIVE, SEA**:

- Singapore**YOUR MISSION**:
This role is to lead, plan and monitor marketing communications activities to achieve brand and commercial objectives working with the key stakeholders.
- ** Drive key marketing initiatives aligned with Global brand narrative.**:

- ** Lead and implement communication planning strategy within country for Lifestyle and Women’s Category.**:

- ** Implement integrated marketing plans aligned with SEA marketing directives,** **key initiatives and product stories**. Marketing plans to cover omni-channels, with full funnel marketing approach** focusing on **Lifestyle **and Women’s** Category.**:

- ** Lead and implement activations/events to engage PUMA’s target audience in SEA relating to **Lifestyle **and Women’s **Category** to ensure brand visibility and engagement**. (Performance / Lifestyle events, Press Preview, Influencers engagement events etc)**:

- ** Develop a network and build relations with ambassadors and influencers in Lifestyle and Women’s industry in Singapore to ensure Brand visbility and credibility.**:

- ** Promote the brand’s attractiveness by connecting with early adopters and opinion-leaders with a continuous flow of product stories. Drive effective product seeding and engagement with influencers.**:

- ** Be in tune with latest industry trends as well of updated digital / social media strategy.**:

- ** Effective management of external agencies to ensure consistent Lifestyle and Women’s coverage for Singapore.**:

- ** Maintaining good relationship with PUMA ambassadors and Influencers, media agency to ensure effective/efficient strategy for key initiatives to drive awareness, engagement and conversions and other agencies for successful activations/events.**:

- ** Establish good support for Retail, E-Commerce and Wholesale team for Singapore.**:
**YOUR TALENT**:

- Bachelor degree in Communications, Marketing or Advertising.
- 2 - 4 years experience preferably in consumer industry.
- Creative and innovative.
- Excellent planning & organization skills.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
- PUMA supports over 16,100 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

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