Digital Marketing Manager

1 day ago

Singapore Intriq Journey Full time

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Intriq Journey (Regional Finance Manager)
A luxury travel agency with offices in Singapore, HK and Beijing offering exceptional Travel to all corners of the world is looking for the following position to join our growing dynamic team.
Role Purpose:
To implement our customer digital marketing strategy in Singapore, HK and China to achieve customer acquisition, increase our sales from new clientele base and position our brand in the digital space.
Responsibilities & activities:
Understand the Company’s direction and focus, in particular the marketing strategy.
Plan and implement our Digital Marketing activities in Singapore & HK.
To manage the company Digital Marketing activities including SEO, SEM, Social Media marketing and Digital Partnership
Manage the Digital Budget and constantly optimize to achieve the best results.
Either manage directly or through marketing agency
Continuously optimize.
Support the digital marketing activities in China by working with China marketing Manager in areas such as WeChat and Xiaohongshu.
Manage our websites.
Build the long-term Digital Marketing capability by
Managing the company’s branding in the Digital Space
Building content
Establish network of suitable KOL.
Establish a network of Digital partnership
Analysis & reporting
Work out the KPIs with the Head of Marketing
Monitor, track and report regular on the progress of the KPIs. This includes working with the sales and product teams to ensure proper collection of information.
Analyse the marketing effort and expenses in relation to the KPIs and propose further actions.
Assist in ad hoc offline marketing activities.
Reporting Line:
Reporting to Head of Marketing / Marketing Director
Requirements
Experiences in Digital marketing, preferable in China, HK & Singapore
Analytical, especially statistically
Interests and experiences in travel.
Sales and result oriented.
Seniority level
Seniority level Mid-Senior level
Employment type
Employment type Full-time
Job function
Job function Marketing, Advertising, and Public Relations
Industries Travel Arrangements
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