Snr. manager apac field marketing

1 month ago

Singapore KnowBe4, Inc. Full time

Please submit your resume in English. To learn more about our team and office culture in Singapore, visit the following links. Careers Page: Glassdoor: The Snr. Manager, APAC Field Marketing is responsible for managing the effective promotion and positioning of the Know Be4 brand. Responsibilities: Lead a team of international marketers to drive key business metrics with a particular focus on demand generation to meet regional goals including qualified leads and sales opportunities. Forge strong relationships with APAC Sales & Channel leadership to establish SLAs and initiatives to support customer acquisition. Develop and implement strategic APAC marketing plans and strategies that align with KB4 HQ messaging and strategies. Manage and build various email lists and create and send email campaigns with calls to action, in compliance with applicable data protection laws. Coordinate with the US marketing team to manage and optimize the design, content, layout, customer segmentation, and messaging strategies for direct marketing communications. Drive strategy and planning through the analysis of historic performance, past email engagement, and website interactions (content downloads, site page visits, etc.), understanding KPIs and implementing list management/deliverable best practices. Employ best practices as it relates to database concepts such as “A list” segmentation and suppression lists. Predict, forecast, and track outcomes of campaigns, website traffic, and conversion activities in a manner that allows for meaningful analyses. Measure campaign results and optimize the lead nurture tracks to increase conversion traffic. Measure and optimize our lead generation marketing using vendor-specific dashboards, CRM, and marketing analytics reports. Research and test new marketing lead campaigns with existing and new media vendors to expand our reach and/or lower our cost per lead and increase lead quality in coordination with KB4 HQ. Keep up to date with digital marketing trends and potential new channels and strategies to keep us ahead. Spearhead and oversee the comprehensive Search Engine Optimization (SEO) strategy, including organic search engine performance and goal setting based on site impression, clickthrough rates, traffic, and conversions. Direct the overarching paid search (PPC) strategy, aligning it with broader business objectives and market trends. Provide guidance and input for budget allocation, performance metrics, and ROI to maximize the impact of paid campaigns. Liaise with the US to create shareable content appropriate for specific networks and social media to spread our brand, content, and links. Collaborate with content marketing and blog contributors to create high-quality content and webinars around important, relevant terms. Work with channel marketing to support the creation of effective, sustainable, scalable, and measurable channel marketing programs. Drive event selection and management and collaborate with other APAC marketing team members to ensure consistency in messaging, event attendance, and best practices. Provide genuine recommendations regarding the hiring, firing, promotion, and discipline of subordinate employees to which the Company gives significant weight. Minimum Qualifications: MA or Degree in Marketing or business-related subjects. CIM Certification/Diploma (not essential but an asset). Competence in using digital marketing tools. A willingness to learn new methods and technology. Minimum 3 years of marketing management experience. Travel to support marketing programs as needed. Experience with Gmail and Google Docs. Excellent verbal and written communication skills. Strong coaching and mentoring skills. Ability to identify weaknesses in performance and map out strategies for improvement. Must be highly organized and results-oriented. Infectious positive, can-do attitude. Excellent time management and organization skills. #J-18808-Ljbffr

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