Head of Marketing

10 hours ago

Singapore Nanyang Institute of Social Sciences Full time

南洋社会科学学院是新加坡教育部精深局批准注册的高等教育机构,致力于构筑融汇东西方优质高等教育资源的终身学习平台。学院与顶尖高校、杰出高等教育机构合作,解析和传播支撑中国成功高速发展的理论与经验,研究和传授西方社科领域教研的最新发展方向与成果,培养兼具东方智慧与全球视野的复合型人才。学院与中国知名高校联合打造了 MBA 硕士学位项目 ,中文教学,在职学习,在新加坡招生和授课。学院现开放 市场与招生部门负责人 岗位 工作职责: 1. 战略管理 制定并落实市场与招生战略,确保完成招生KPI与品牌目标 根据行业趋势优化招生模式与市场策略 2. 团队管理 领导市场与招生团队,提升团队绩效与执行力 建立高效团队协作机制,推动市场推广与招生咨询的深度融合 3. 市场与品牌建设 统筹线上与线下全渠道营销,扩大品牌影响力与招生转化 维护与提升学院品牌形象,扩大本地及区域市场影响力 4. 招生与渠道拓展 设计并优化招生流程,提升转化率与学员体 拓展并维护企业、校友、行业协会等招生渠道与合作伙伴关系 5. 项目管理与数据驱动 监控并分析市场与招生数据,及时调整策略提升ROI与招生成果 管控年度预算,确保资源配置高效 任职要求: 本科及以上学历,市场营销、教育管理、传播学等相关专业优先。8 年以上市场营销、销售、商务拓展或项目管理相关经验,5 年以上团队管理经验。有高等教育、国际教育领域垂直行业经验者优先。精通中、英社交媒体与数字营销,具备整合营销能力。具备卓越的商务沟通与谈判能力,中英文流利,文字功底强。高度目标导向,具备战略思维、执行力和抗压能力,能够带领团队实现挑战性目标 有创业精神、进取心与结果导向的工作态度。Head of Marketing & Student Recruitment Key Responsibilities Strategics management Develop and implement comprehensive marketing and student recruitment strategies to achieve enrolment KPIs and brand objectives. Continuously refine recruitment models and marketing approaches in response to industry trends and competitive dynamics. Team Leadership & Collaboration Lead and manage the marketing and recruitment teams, driving performance and execution excellence. Foster effective cross-functional collaboration to ensure seamless integration between marketing initiatives and recruitment processes. Marketing & Brand Development Oversee omni-channel marketing efforts, including online and offline campaigns, to enhance brand visibility and student conversion rates. Maintain and strengthen the institution's brand image, expanding influence in local and regional markets. Student Recruitment & Channel Development Design and optimize recruitment processes to improve conversion rates and enhance the applicant experience. Develop and maintain partnerships with corporations, alumni networks, industry associations, and other key recruitment channels. Project Management & Data-Driven Decision Making Monitor and analyse marketing and recruitment performance data to adjust strategies and improve ROI. Manage annual budgets to ensure efficient and effective allocation of resources. Requirements: Bachelor's degree or above in Marketing, Education Management, Communications, or related fields preferred. Minimum of 8 years' experience in marketing, sales, business development, or project management, with at least 5 years in a leadership role. Prior experience in higher education, international education, or related industries is highly desirable. Proficient in both Chinese and English social media platforms and digital marketing, with strong integrated marketing capabilities. Exceptional business communication, negotiation, and writing skills; fluent in both spoken and written Chinese and English. Strong results orientation with strategic thinking, execution capability, and resilience to lead teams toward ambitious targets. Entrepreneurial mindset with a proactive, driven, and outcome-focused approach. #J-18808-Ljbffr

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