SEA Product Marketing Manager, Full Funnel Products

2 weeks ago


Singapore TikTok Full time

Overview SEA Product Marketing Manager, Full Funnel Products. Responsibilities include owning product growth and adoption for specified TikTok ad products and measurement products in SEA, collaborating with sales to drive business outcomes, and shaping go-to-market strategies with cross-functional teams. The role also involves delivering product training and developing local marketing collaterals, and acting as the voice of the market to influence product strategy and roadmaps. Responsibilities Own product growth and adoption for specific TikTok ad products and measurement products in SEA. Collaborate with sales teams to develop best practices through the lens of performance marketers to drive business outcomes. Partner with Sales leadership, Business Marketing, and Global & Regional product marketing teams to set long-term objectives and develop go-to-market strategies. Plan and deliver product training to sales teams and develop local product marketing collaterals. Act as the voice of the market to the product team; analyze, evaluate and synthesize market opportunities, in-market feedback and customer problems to influence product strategy and roadmaps. Qualifications Minimum Qualifications 5 years of experience in product marketing, agency, insights & measurement, product strategy, digital advertising or relevant experience with a strong focus on brand marketing campaigns. Track record of influencing cross-functional teams. Ability to set priorities, problem solving, multi-task and work independently. Flexible team player who thrives in a fast-paced, often ambiguous environment. Excellent communication and interpersonal skills. A commercial and data-driven mindset with experience conducting market research and analysis, building business cases to influence product management decisions. Bachelor's degree or above. Preferred Qualifications Experience in digital marketing business for performance campaigns. Strong knowledge of industry trends and understanding of clients’ digital marketing objectives for relevant industries. Ability and desire to solve complex problems with data and quantitative analytical skills. About TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore; we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our product helps people authentically express themselves, discover and connect. Our diverse teams create value for communities and drive meaningful impact. We foster curiosity, humility and an "Always Day 1" mindset to achieve breakthroughs for our company and users. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and aim to reflect the communities we reach. Job Details Seniority level: Mid-Senior level Employment type: Full-time Job function: Product Management and Marketing Industries: Computer Networking Products #J-18808-Ljbffr



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