SEA Sr Marketing Specialist, Laboratory Products
3 days ago
Work Schedule Standard (Mon-Fri)Environmental Conditions Office Job Description About the Role We are looking for a dedicated and highly motivated Senior Marketing Specialist to join our Laboratory Products Division for South-East-Asia market. This is an outstanding opportunity to be a part of a world-class team, driving strategic marketing initiatives in Southeast Asia (SEA). Your work will have a substantial impact on our business and the industryKey Responsibilities Strategic Marketing Set and enable a strategic, multi-channel coordinated marketing plan for our key verticals in SEA. Conduct customer segmentation, competitor analysis, and evaluate business trends and market opportunities. Translate industry research and insights into compelling storytelling and marketing content, including narratives, campaigns, case studies, and sales toolkits. Operational Marketing Manage and optimize sales funnels, and coordinate tactical program staging and pacing to align with core business goals. Take ownership of growth-focused marketing campaigns, ensuring significant industry impact and positioning. Collaborate with the Product Management Team to drive strategic product positioning and balanced growth in key verticals. Develop and implement marketing content (both digital and non-digital), including collaterals and creatives for key verticals, to convey strong value propositions and clear product differentiation. Partner with cross-functional teams to formulate tactical marketing plans that drive growth in key channels (distributors). Translate global marketing strategies into local context in collaboration with Global Market Development Managers and the APJ Marketing Team. Plan and optimize the marketing budget to achieve a high return on investment. Act as a brand ambassador, upholding and communicating our multi-brand strategy across marketing programs. Apply existing capabilities and resources to meet Ecommerce goals and requirements. Requirements Formal education in sales, marketing, or business management; relevant industry experience is highly advantageous. Understanding of workflows within the Life Science field to drive targeted marketing for Laboratory Equipment (LE) and Laboratory Plastics Essential (LPE). High proficiency in the Microsoft Office suite (Excel, Word, PowerPoint, Outlook). Proficiency with CRM, marketing tools, and related systems. Proven track record of achieving results through collaboration with others. Strong analytical, communication (both oral and written), and project management skills. Ability to summarize complex technical, market, and research data effectively. Highly motivated and resourceful individual. Ability to thrive in a fast-paced, dynamic environment. Effective teammate comfortable working in a highly matrixed organization. Strategic thinker capable of driving marketing programs from concept to execution. Independent and organized, capable of working efficiently in a lean environment. Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status. #J-18808-Ljbffr
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