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Assistant Manager, Brand Development

2 weeks ago


Singapore BreadTalk Group Pte Ltd Full time

Job Responsibilities:
Develop and execute branding and marketing plans to enhance brand positioning and achieve business objectives.
Collaborate closely with Operations, R&D, Training, and other relevant departments to drive campaign efforts effectively.
Establish strategic brand partnerships to expand brand reach and enhance consumer engagement.
Manage and direct agencies in developing and implementing digital and Public Relation strategies.
Ensure consistent brand messaging and creative communications across various markets.
Collaborate with local marketing teams to translate brand strategy into actionable marketing campaigns, aiming to increase market share, enhance brand equity, and improve customer experience.
Responsible for managing the annual marketing budget and monitoring campaign performance to ensure Marketing ROI targets are met.
Job Requirements:
Bachelor's degree with a minimum of 5 years' experience in branding and marketing, preferably in related sectors such as Retail, F&B, or FMCG.
Strong communication and presentation skills.
Analytical mindset with a keen understanding of consumer profiles and market trends.
Well-organised with excellent timeline management skills.
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