
Franchise Manager
4 days ago
Franchise Development
- Develop strategies to generate international interest in the brand and attract qualified franchise partners.
- Conduct global market scans to identify target regions, assess market readiness, and prioritise expansion opportunities.
- Build a pipeline of prospective franchisees through proactive outreach, trade shows, digital campaigns, and industry networks.
- Lead the full franchise sales process: screening prospects, conducting evaluations (financial capacity, operational experience, and brand fit), and facilitating due diligence.
- Negotiate franchise terms and ensure alignment with company standards, collaborating with legal and senior management to finalise agreements.
- Represent the brand at international industry events, conferences, and exhibitions to showcase franchising opportunities.
- Act as the primary liaison to provide franchise support and guidance
- Ensure smooth communication between the company and franchisees, fostering collaborative and long-term partnerships.
- Collaborate with internal teams to deliver franchisee training, brand standards compliance, and operational support.
- Monitor franchisee performance through regular reporting and business reviews, identifying growth opportunities and addressing operational gaps.
- Support global rollouts with tailored market-entry strategies to ensure success in each geography.
- Work with finance teams to assess the financial viability of new markets and proposed franchise locations.
- Track franchisee financial performance against agreed KPIs and benchmarks.
- Provide financial insights to management on franchise pipeline, ROI projections, and market profitability.
- Ensure franchise growth strategies align with budget allocations and long-term business objectives.
- Partner with marketing teams to position the brand competitively in the international franchise landscape.
- Ensure all franchise partners uphold brand identity, marketing standards, and promotional guidelines.
- Provide input on marketing campaigns and international branding initiatives that enhance franchise appeal.
- Maintain accurate records of franchise development activities, including communications, negotiations, and signed agreements.
- Prepare and present regular progress reports, market insights, and pipeline updates to senior management.
- Assist with special projects and ad-hoc assignments related to international business development.
- Undertake additional responsibilities assigned by senior management
- Bachelor's or Diploma in Business, Marketing, or related field.
- Minimum 5 years' experience in F&B franchising, business development, or international sales.
- Proven success in franchise recruitment and expansion.
- Proven track record in opening new franchise stores regionally and globally.
- Strong knowledge of franchise operations, legal frameworks, and industry best practices.
- Excellent communication, negotiation, and relationship-building skills.
- Analytical mindset with the ability to interpret market trends and financial data.
- Independent, self-driven, and results-oriented with a hands-on working style.
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