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Senior AdTech/Marketing Data Engineer

2 weeks ago

Singapore Klook Full time

Role Overview We are seeking a highly skilled and analytical Senior AdTech/Marketing Data Engineer to join our growing data team. This role is critical in managing, optimizing, and analyzing our marketing technology stack to drive efficient customer acquisition and gain deep insights into performance across digital channels. You will be the go-to expert for GA4, paid social advertising technology (Meta, TikTok), mobile measurement (AppsFlyer/channel tracking), and leveraging BigQuery for advanced analysis. Your work will directly impact marketing strategy, budget allocation, and overall business growth. What You'll Do Paid Social Technology: Implement and troubleshoot tracking solutions (Pixels, Conversion APIs, etc.) for Meta (Facebook/Instagram) and TikTok advertising platforms. Ensure accurate conversion tracking and data flow. Channel Tracking & Attribution: Manage and leverage our Mobile Measurement Partner (MMP) like AppsFlyer (or similar) for app install and in-app event tracking. Analyze attribution data to understand channel effectiveness and user journeys. BigQuery Data Analysis: Utilize BigQuery to query, merge, and analyze large datasets from various marketing sources (GA4, Ads Platforms, MMP, CRM, etc.). Develop complex SQL queries for deep-dive analysis and build data models to support reporting needs. Reporting & Visualization: Create and maintain dashboards (e.g., using Looker Studio, Tableau, or similar tools connected to BigQuery) to visualize marketing performance, track KPIs, and communicate insights to stakeholders. Technical Troubleshooting: Diagnose and resolve tracking discrepancies, data inconsistencies, and other technical issues within the marketing tech stack. Collaboration: Work closely with marketing channel managers, data analysts, product teams, and potentially engineering to ensure seamless data integration and alignment on measurement strategies. Stay Current: Keep abreast of the latest developments and best practices in GA4, social ad platforms, MMPs, BigQuery, and the broader MarTech landscape. What You'll Need Proven Experience: at least 5+ years of experience in adtech/marketing technology, digital analytics, or performance marketing role with a strong technical focus. Social Ads Tech: Demonstrable experience implementing and managing tracking (Pixels, CAPI) for Meta and TikTok advertising platforms. Familiarity with platform interfaces and reporting is required. Channel Tracking / MMP: Hands-on experience with mobile measurement partners like AppsFlyer, Adjust, Kochava, or similar platforms, including setup and analysis. BigQuery Fluency: Mandatory. Strong proficiency in SQL for querying complex datasets within Google BigQuery. Experience joining data from multiple sources is essential. Analytical Mindset: Excellent analytical, quantitative, and problem-solving skills. Ability to translate data into actionable insights. Communication: Strong verbal and written communication skills to explain technical concepts to non-technical audiences. Education: Bachelor’s degree in Computer Science, Statistics, Economics, Marketing, or a related quantitative field is preferred. Must have Experience with Google Tag Manager (GTM). Experience with scripting languages (e.g., Python, SQL, JavaScript) for automation or data manipulation. Experience with other advertising platforms (e.g., Google Ads, programmatic). Nice to have Experience with data visualization tools (Looker Studio, Tableau, Power BI). Experience working in an e-commerce or mobile app-focused business. Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs. Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes. An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing. #J-18808-Ljbffr