Audience Growth Product Manager

Category Content Creation & Video Production
About Us
SPH Media’s mission is to be the trusted source of news and lifestyle content in Singapore and Asia. One of our core purposes is to produce credible, balanced, and objective news and analysis, always with a view to uphold the public good and fostering an informed, engaged citizenry.
We welcome talented individuals to join us and grow a career in a vibrant and collaborative environment built around a culture of respect and inclusivity.
As an employer, we are committed to rewarding our people fairly and developing them in their careers.
About the Role
SPH Media is the home of Singapore’s most well-known lifestyle titles, including Her World, Harper’s Bazaar Singapore, Singapore Women’s Weekly, HardwareZone, F Zine, Home & Décor, The Peak, NuYou, and Icon. As part of the Content & Solutioning Division, we are committed to growing our audience in the next phase of our digital and social expansion.
We are seeking an experienced and dynamic
Product Manager
to join our Lifestyle Media Product & Performance Team. This role is pivotal in driving audience expansion, enhancing engagement, and optimizing content distribution strategies across our portfolio of lifestyle titles.
The ideal candidate will possess strong analytical capabilities, a strategic mindset, and a collaborative approach. Reporting to the Product and Performance Team Lead, the Audience Growth Product Manager will lead audience development initiatives, manage cross-functional workflows, and deliver actionable insights to achieve our ambitious growth objectives.
Audience Growth & Strategy:
Develop and execute strategies to drive audience growth across web and social platforms, aligned with department goals and targets.
Leverage audience data to identify growth opportunities and implement effective solutions to increase engagement and reach.
Content Strategy & Performance Optimization:
Collaborate with content teams to create data-driven content strategies that resonate with target audiences.
Analyze the performance of content across platforms, providing actionable recommendations to enhance reach and engagement.
Monitor the effectiveness of content distribution strategies, refining tactics to optimize performance.
Performance Analysis & Reporting:
Conduct in-depth reviews of web and social media performance to assess the effectiveness of growth and content strategies.
Generate comprehensive reports on audience engagement and content performance, identifying key trends and insights.
Team & Workflow Management:
Oversee day-to-day operations of the Audience Growth team, ensuring seamless coordination with other Brand Managers.
Manage communication and workflows with magazine teams and internal departments, including web development, SEO, performance, and content teams.
Project & Campaign Coordination:
Collaborate with external stakeholders and internal departments to execute successful web and marketing campaigns.
Serve as the primary point of contact for cross-departmental projects, ensuring alignment and timely delivery.
Who we are looking for
Education & Experience:
Bachelor’s degree or diploma in Marketing, Social Sciences, or a related field (or equivalent work experience).
Minimum 6-7 years of experience in audience growth, digital marketing, or content strategy roles within publishing or digital media.
Technical Proficiency:
Strong command of business intelligence tools and platforms, including Google Analytics, Google Search Console, Ahrefs, Meta Business Suite & Ads Manager, and Sprout Social.
In-depth understanding of SEO, content strategy, and digital marketing best practices.
Skills & Attributes:
Exceptional communication skills for effective collaboration across teams.
Solutions-oriented mindset with strong problem-solving abilities.
Organizational and project management skills to handle multiple workflows and deadlines.
Content Interest:
A passion for entertainment and lifestyle content is highly advantageous.
Why Join Us?
At SPH Media, you’ll be part of a team that drives innovation and growth in the publishing industry. Join us as we shape the future of lifestyle media and connect with audiences in impactful and engaging ways.
Interested individuals, please fill in the form and attach your resume.
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