Producer, Chinese Audience Insights

2 weeks ago

Singapore MediaCorp Pte Ltd. Full time $60,000 - $80,000 per year

COMPANY DESCRIPTION

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.

DESIGNATION : Producer, Chinese Audience Insights

RESPONSIBILITIES

Analytics & Performance Reporting

  • Track and analyse digital data (web, app, and social) to measure performance of content and campaigns
  • Generate regular reports and dashboards for senior management, highlighting audience trends, gaps, and opportunities
  • Recommend data-driven actions to improve traffic, engagement, and conversion across platforms

Brand Outreach & Event Activation

  • Plan and execute brand-building events such as community roadshows, panel discussions, and school talks
  • Collaborate with PR and marketing to ensure consistent messaging and measure impact on audience growth

Digital Marketing & Campaign Amplification

  • Plan, manage, and optimise paid social campaigns (Meta, TikTok, YouTube) and content boosts
  • Liaise with agencies to execute digital marketing campaigns, monitor spend, and report on ROI
  • Support amplification of tentpole campaigns (e.g. SG60, GE2025, Olympics) across all touchpoints

SEO & SEM Strategy

  • Develop and execute SEO strategies to grow organic traffic for
  • Conduct keyword research, advise on search-friendly headlines, tagging, and internal linking
  • Run and optimise SEM campaigns (Google Ads) to drive targeted traffic

Innovation & Cross-Team Collaboration

  • Partner with Product, Tech, Editorial and Growth teams to roll out new tools, workflows, and experiments
  • Stay updated on competitor activities and digital media trends to keep NCA Chinese ahead of the curve

QUALIFICATIONS

  • Degree in Marketing, Communications, Media, or related field
  • Minimum 2 years' experience in digital marketing, audience growth, or brand strategy
  • Proven track record in executing data-driven campaigns and boosting audience engagement across Meta, TikTok, YouTube, and Google platforms
  • Strong analytical skills with proficiency in Google Analytics, Google Ads, and SEO/SEM optimisation
  • Experience in content amplification, paid campaigns, and brand or event activation
  • Collaborative, creative, and adaptable team player with a passion for digital media innovation

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