Senior Digital Marketing Executive

3 days ago

Singapore AWHL Full time

**Responsibilities**
- Set up and manage our Chinese social media accounts such as WeChat and The Little Red Book to increase brand awareness
- Attract views and drive engagement by producing and editing original and meaningful content/articles for the company’s website(s) and social media channels, with good copywriting
- Translate documents from English to Chinese to support marketing and business development efforts
- Manage the annual marketing plan (for the managed platforms) and calendar and execute all initiatives within the proposed budget and timelines
- Assist in the creative direction (creative brief, photoshoot & styling) and creation of contents for the managed platforms
- Liaise and network with KOLs for influencer marketing and ensure maximum engagement and ROI
- Provide reports for post-marketing initiatives (KPIs, metrics, insights, etc)
- Work with various stakeholders such as the Creative Team and Influencer Manager

**Requirements**:

- Creative, self-driven, independent and resourceful multi-tasker
- Have digital marketing experience with the Chinese market and experience in the operation of digital platforms such as Little Red Book, Wechat, Douyin, Weibo
- Experience working with Chinese influencers/KOLs is a plus
- Strong interest and knowledge of trends in digital marketing/e-commerce, especially in the Chinese market
- Ability to generate market awareness and target the right audience with accurate advertising

If you are passionate about digital marketing in the China market, get in touch today

**Salary**:
S$2500.00 - S$3500.00

**Experience**:

- Digital marketing for Chinese Platforms: 3 years (preferred)

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