Head of Commercial Strategy

2 weeks ago

Singapore Treasury Wine Estates Full time

About us
Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people. Listed on the Australian Securities Exchange (ASX), we know that it’s the thinkers, makers and doers who have the most impact as we strive towards being recognized as the world’s most admired premium wine company.
TWE is the largest exporter of Australian wine to Asia, with our brands – especially Penfolds, Wolf Blass and Wynns - increasingly well known in the region’s more established wine markets. We have exciting plans in place to develop our Country of Origin offering with recently released wines from the US, France and Chile.
For more information, please visit

What’s in it for you
Attractive remuneration and healthcare benefits
20 days of paid annual leave per year
Flexible work arrangement to support your wellbeing
Outstanding career development opportunities to realise your full potential
Collaborative and inclusive culture where people and performance thrive
About the role
Purpose of this role is to run the Commercial Strategy & Demand Planning for SE Asia & North Asia Regions for the Penfolds BU.
Commercial Strategy & Planning for SEA & NA
Lead Market & Channel prioritisation efforts, ensuring that commercial activities are focused on the size of the prize and opportunities for growth, as well as mitigating commercial risks.
Oversee the Integrated Business Planning (“IBP”) process including ownership of the “Strategy Delivery Office”
Lead strategic projects that support the overall Penfolds BU strategy across markets in South East Asia & North Asia
Translation of strategy into actionable market/distributor/channel/customer plans including setting targets/performance management/tracking and post-implementation reviews
Manage reporting of distribution & depletion performance including data sourcing through to scorecard across all SEA & NA regions against agreed KPIs
Business Insights & Intelligence, reporting on key market dynamics, trends, opportunities & risks
Commercial Insights into Action
Making use of data-driven insights to inform long-term Asia strategies and growth opportunities, transforming these insights into actionable plans.
Build business cases, including investment requirements, to execute on identified opportunities, determining the "size of the prize" for Asia Must Win markets, Distributors & Channel Customers.
Lead the implementation of Must Win Battles and integrate them into Penfolds' strategic initiatives, including the 5-Year Plan (5YP) and the Global Volume Planning (GVP) framework.
Collaborate with cross-functional teams to convert strategic opportunities into tangible commercial outcomes.
Demand Planning for SEA & NA
Drive Demand Planning process across all markets within the outlined regions of South East Asia & North Asia
Manage Depletion Reporting across all markets
Forecast long and short-term demand for products with Sales including the biannual Global Volume Plan (“GVP”) submission
Collaborate with Global Rev Man team to allocate volume across channels & customers to optimise return
The region’s connection with Supply and Global Allocations
Ensure depletions data sources across regional markets are integrated and utilised effectively in Asia IBP process
About you
10+ years experience in senior strategy, commercial finance or planning roles
Tertiary qualification in business, finance, economics or other quantitative field
Considerable practical experience in strategy, business & commercial planning
Commercial and financial acumen; strong understanding of the financial implications of decisions and their broader impact
Ability to work with both short-term & long-term time frames and anticipate and act on opportunities or problems that are likely to arise
Excellent organisation and execution capabilities
Excellent communication and interpersonal skills for liaising with internal and external stakeholders
Strategic thinking and complex problem solving
Brand, market and wine industry knowledge
Engagement, leadership & influencing
Culture
We bring our whole selves, we’re courageous and we deliver together – that’s our DNA. We’re a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We’re brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We’re definitely “glass half full” people and see challenges as opportunities and move with pace to achieve our goals.
If you’re ready to help us be the world’s most admired premium wine company, please apply now
Inclusion and Diversity
Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact
, quoting the job title and reference number.
How to apply
We move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.
Please note that cover letters are not required (we really mean this) All applicants will receive an email to invite them to complete online assessments that will cover three areas: personality profile, cultural fit and a cognitive assessment. The assessments should take around 30 minutes in total and you will be able to download a report at the end of it. We will then be in touch ASAP to update you on how your application is progressing. We ask you to try to complete the assessments ASAP – ideally within 24 to 48 hours.
Note that we prefer to deal with you directly; we haven’t briefed a recruitment agency on this role and won’t be accepting CVs through any recruitment agency, so please apply directly.
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