
Young Adult Segment Credit Card Marketing Expert
1 week ago
Card Marketing Specialist
Role OverviewThis role drives the product strategy for young adult segment credit cards, aiming to boost penetration, increase market share, and maximize profitability within this demographic.
Key Responsibilities- Manage marketing campaigns to achieve business objectives, including acquisition targets and customer engagement metrics.
- Establish strong relationships with internal and external stakeholders to ensure timely campaign rollout and shared goals.
- Monitor key performance indicators, such as customer acquisition and campaign effectiveness.
- Handle administrative and operational tasks, including addressing customer queries in a timely manner.
- At least 2 years of experience in card marketing or product management in the banking/finance sector.
- Good understanding of the young adult segment and their financial needs and preferences.
- Ability to work independently in a fast-paced environment and manage multiple projects concurrently.
- Meticulous approach to work, ensuring accuracy and adherence to compliance standards and regulations.
- Customer-centric focus and commitment to delivering exceptional customer experiences.
- Data-driven with good analytical skills and attention to detail.
- Excellent communication and presentation skills.
- A team player keen to collaborate with internal & external stakeholders and drive results.
- Opportunity to develop your expertise in card marketing and product management.
- Chance to contribute to the growth and success of our young adult segment credit cards.
- Collaborative and dynamic work environment.
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