Young Adult Credit Card Product Lead

6 days ago


Singapore beBeeProductivity Full time $80,000 - $120,000
Drive Business Growth

Our ideal candidate will support the product strategy for young adult segment credit cards by driving penetration, growing market share, and maximizing profitability within this target demographic.

This role is responsible for managing marketing campaigns to achieve business objectives, including acquisition targets, customer engagement, and incremental card spend.

  • Campaign Strategy Development: Develop and execute marketing campaigns that drive results and meet business objectives.
  • Stakeholder Engagement: Build relationships with internal and external stakeholders to ensure timely campaign rollouts and shared goals.
  • Performance Analysis: Track key performance metrics and campaign effectiveness.
Requirements
  • At least 2 years of experience in card marketing or product management in the banking/finance sector.
  • Understanding of the young adult segment, their financial needs, and lifestyle preferences.
  • Ability to work independently and manage multiple projects concurrently.
  • Meticulous approach to work with accuracy and adherence to compliance standards.
  • Data-driven with good analytical skills.


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