Strategic eCommerce Category Development Manager

3 days ago


Singapore Nestlé SA Full time
Job Description

Nestlé Purina Petcare is a leading pet care company dedicated to enriching the lives of pets and their owners. We offer a dynamic work environment with a focus on developing people.

We are seeking an E-Commerce Marketplace Manager to define and enable our marketplace strategy, drive NPP AOA growth ambition, and increase our online market share on marketplaces. The ideal candidate will have experience in ecommerce, digital marketing, merchandising, and working with online marketplaces such as Lazada and Shopee.

Key Responsibilities:
  • Define and drive the overall ePetshop sales and marketing strategy for NPP AOA brands.
  • Collaborate across markets and stakeholders to create joint business plan frameworks and ways-of-working with ePetshops and marketplaces.
  • Provide online category insights & strategy to drive recruitment.
  • Align with the holistic eCommerce strategy and category development, defining deployed locally.
  • Translate the category management strategy into growth initiatives.
  • Develop ePetshops mapping and dashboard to track performance and identify potential new partners.
  • Support markets to establish an ePetshops classification based on specific and relevant criteria.
  • Establish regional relationships with platform 3P Marketplace teams to accelerate ePetshops sales growth.
Requirements:
  • Bachelor's Degree in any relevant field.
  • More than 5 years' experience in ecommerce, digital marketing, merchandising, etc.
  • Strong understanding of e-commerce / digital platforms.
  • Experience in working with online marketplaces such as Lazada, Shopee, etc.
  • Deep understanding and management of all e-Commerce metrics.
  • Expertise in both strategy & plan development, as well as execution of demand generation, merchandising, and marketing programs to drive online business growth.
  • Hands-on knowledge of best practices in lead generation and a proven track record of delivering qualified traffic from both an acquisition and conversion standpoint.


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