Regional ecommerce marketplace manager
2 days ago
At Nestlé Purina Petcare, we are passionately committed to enriching the lives of pets and the people who love them. Our dedication to pets and their owners directs everything we do, every day, everywhere. Today, Nestlé Purina Petcare is one of the world’s leading pet care companies. We offer an attractive and dynamic work environment with a high focus on developing people.
As an E-Commerce Marketplace Manager, you will define and enable the marketplace strategy to deliver NPP AOA growth ambition and total ecommerce business. Through a collaborative approach, the EC Marketplace Manager will also support, educate, and guide the relevant markets and stakeholders to actualize the e Petshops strategy and increase our online market share on marketplaces. The objective is to drive awareness, trial, and online sales growth across key e Petshops customers.
A day in the life of an E-Commerce Marketplace Manager:
Define and drive the overall e Petshop sales and marketing strategy for NPP AOA brands in light of the competition, trends, and complexity of the category and country.
Define the online e Petshop go-to-market and category growth strategy collaborating across markets and stakeholders, including the creation of JBP frameworks and ways-of-working with e Petshops and marketplaces.
Provide online category insights & strategy to drive recruitment.
Align with the holistic e Commerce strategy and category development and define deployed locally.
Translate the category management strategy into growth initiatives, including joint business plan frameworks with e Petshops.
Develop e Petshops mapping and dashboard to track performance and identify potential new partners.
Support markets to establish an e Petshops classification based on specific and relevant criteria.
Support markets to execute a solid mapping of marketplace e Petshops (prospective and current) and collect updated data to follow market trends.
Establish regional relationships with platform 3 P Marketplace teams to accelerate e Petshops sales growth.
Support in managing the relationship between internal stakeholders.
Support in managing/onboarding the relationship with distributors, 3 PL, local customers (omnichannel, pure players, etc.), marketplaces, agencies, customer care team, etc.
Work together with the ASEAN e Commerce Leads to align e Petshops sales and marketing strategy.
Ensure accountability for the consistency of our brand online execution with key partners and alignment with overall e Commerce strategy.
Lead e Content strategy and deliverables, working closely with the regional Content Manager to develop and disseminate e Content to the markets to ensure brand imagery consistency.
What makes you successful?
Bachelor's Degree in any relevant field.
More than 5 years’ experience in ecommerce, digital marketing, merchandising, etc.
Strong understanding of e-commerce / digital platforms.
Experience in working with online marketplaces such as Lazada, Shopee, etc.
Experience in building & managing online business for direct store (.com) as well as shop-in-shop in marketplaces or retail.com strongly preferred.
Deep understanding and management of all e-Commerce metrics.
Expertise in both strategy & plan development, as well as execution of demand generation, merchandising, and marketing programs to drive online business growth.
Hands-on knowledge of best practices in lead generation and a proven track record of delivering qualified traffic from both an acquisition and conversion standpoint.
Strong Leadership, Teamwork, and Cross-Functional collaboration capability.
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