Senior Executive, Communications
4 weeks ago
St Luke's ElderCare is a leading Christian healthcare provider with a vision of transforming community care for elders. We are an established eldercare organisation, with a mission to be a healthcare provider enriching lives in the communities.
We are seeking a highly skilled Senior Executive, Communications & Partnerships to join our team. As a key member of our communications team, you will be responsible for building and managing our brand and marketing approach across both physical and digital media.
Key Responsibilities:
- Develop and implement a comprehensive brand strategy and integrated marketing approach.
- Manage the content framework, writing, editing, and publishing of content for communications campaigns to support fundraising, volunteerism, and awareness outcomes.
- Track content impact outcomes across print and online channels to optimise content for target audiences.
- Develop and execute internal communications efforts, including newsletters and events.
- Co-lead impact content and campaigns for internal and external communication channels.
- Produce the annual report, off and online news by coordinating internal stakeholders, writing content, managing timelines, and liaising with vendors for production and delivery.
- Monitor corporate aspects of the website, ensuring that services and corporate information remain relevant and updated.
- Run an editorial calendar of newsletters, contribute to content, sourcing for images, and execution from production to delivery.
- Brand Management across corporate brand assets.
- Support online brand reputation management.
- Day-to-day administrative tasks across the department.
- Administrative support for media-related events.
Requirements:
- Bachelor's Degree or Post Graduate Diploma in Mass Communications or a similar discipline.
- Minimum 4 years working experience in a similar capacity, with competency in digital marketing and working knowledge of social media applications.
- The ideal candidate would possess broad communication capabilities with an analytical approach to data insights.
- Clear, concise, and compelling content skills are key for success in this role.
- Display a track record of robust project management capabilities and be a strong team player.
- Creative thinking and a proactive approach to understanding the current healthcare landscape.
- Aptitude with digital and social media would be an advantage.
- Team player with strong communications, interpersonal, and organisational abilities.
- Capable of working independently and under time constraints.
- Proficient in the use of Microsoft Office applications.
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