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Digital Marketing Manager

1 week ago


Singapore Allinton Engineering & Trading Pte. Ltd. Full time

Job Title: Digital Marketing Manager

About Allinton Engineering & Trading Pte. Ltd.

We are seeking a highly motivated and experienced Digital Marketing Manager to oversee our online sales and digital marketing efforts.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
  • Manage SEO/SEM campaigns to improve search engine rankings and visibility.
  • Plan and execute social media campaigns across platforms like Facebook, Instagram, LinkedIn, and TikTok.
  • Oversee email marketing campaigns, including segmentation, automation, and performance tracking.
  • Monitor and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize ROI.
  • Manage and optimize the company's e-commerce platform (Shopify, etc.).
  • Ensure product listings are accurate, compelling, and optimized for search.
  • Analyze sales data and customer behavior to identify opportunities for growth.
  • Implement strategies to improve the online shopping experience, including site navigation, checkout process, and mobile optimization.
  • Track and analyze key performance metrics (conversion rates, CAC, LTV, ROI) using tools like Google Analytics and CRM software.
  • Prepare regular reports on campaign performance, sales trends, and customer insights.
Required Skills and Qualifications:
  • At least 10 years of experience in digital marketing and e-commerce.
  • Familiar with e-commerce and digital platforms marketplace.
  • Degree in Business, E-commerce, Media, or relevant field.
  • Pleasant, with good verbal and written communication skills.
  • Team player with a can-do attitude.