Digital Media Strategist

6 days ago


Singapore CAG REGIONAL SINGAPORE PTE. LTD. Full time

**About Us:**

CAG Regional Singapore PTE. LTD., a market leading financial products platform in Greater Southeast Asia, invites applications for the position of Head of Paid Media.

We are a vibrant and creative group dedicated to amplifying our brand and driving the company's growth. Our team members excel in crafting compelling narratives and engaging campaigns, thriving in a dynamic, collaborative, and international environment that fosters personal and professional growth.

In this role, you will be part of a high-performing team responsible for developing strategies to impact topline and bottom line of our business.

Job Description:

The Head of Paid Media is a data-driven and business-savvy individual who will develop comprehensive paid media strategies for our core businesses. This includes optimizing advertising strategies to drive incremental revenue across our brands, increasing brand exposure and preference, and enhancing our company's market presence and revenue.

  • Develop and implement comprehensive paid media strategies for our core businesses in Banking, Insurance, Creatory, and ShopHero.
  • Lead and manage the paid media team, fostering a culture of performance excellence and continuous improvement.
  • Oversee the planning, execution, and optimization of all paid media campaigns.

You will collaborate with cross-functional teams to deliver on business and marketing objectives, utilizing data analytics and performance metrics to measure campaign effectiveness and make data-driven decisions.

Requirements:
  • A Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum 12 years of experience in digital marketing with a focus on paid media.
  • Proven track record of managing and optimizing large-scale paid media campaigns.
Benefits:
  • Estimated salary: SGD 180,000 - SGD 250,000 per annum.
  • A competitive package including annual leave, birthday leave, tenure leave, international remote work leave, and more.
  • Five-day work week, hybrid work arrangement.

This is an exciting opportunity for a motivated and experienced individual to join our team and contribute to driving business growth through innovative digital media strategies.



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