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Digital Media Strategist

2 months ago

Singapore HAVAS MEDIA ASIA PACIFIC PTE. LTD. Full time
About the Role

We are seeking a highly skilled Digital Media Strategist to join our team at HAVAS MEDIA ASIA PACIFIC PTE. LTD. as a Senior Digital Planner. As a key member of our digital media team, you will play a crucial role in supporting the planning, tactical execution, implementation, optimization, and performance analysis of digital media campaigns across various marketing briefs.

Key Responsibilities
  • Assist in developing digital media strategies and recommendations to help clients achieve their business goals and key performance indicators (KPIs)
  • Drive strategic and tactical innovation across digital buying/marketing tools and platforms, including social, display, and mobile channels and platforms
  • Build strong relationships and engage clients on day-to-day operations
  • Work with internal and external stakeholders to ensure smooth delivery of campaign administration and operations
Campaign Implementation
  • Work with media partners and traders to coordinate the end-to-end execution of campaign proposals
  • Implement campaigns on online media platforms
  • Campaign administration – liaise with clients for material submission that meets best practice guidelines for the ad format and work with media owners to ensure that the guidelines are up to date and accurate
  • Digital ad operations – including the review of creative assets in accordance with channel specifications and ad trafficking
  • Monitor and optimize campaigns
  • Deliver interim and post-campaign reports to provide insight and recommendations on media performance
  • Campaign financial administration – work with billing team to ensure that plans are billed correctly, and in a timely manner
Requirements
  • Relevant qualifications in marketing, communications, or other relevant disciplines; or relevant work experience
  • At least 3 years of experience in media planning and buying
  • Knowledge and proficiency in digital buying platforms (e.g. Facebook Ads Manager, Google Ads, DV360)
  • Knowledge and proficiency in digital marketing platforms strongly preferred (e.g. Google Analytics, Adobe Analytics, Google Tag Manager, Adobe Launch)
  • Good understanding of the media and advertising landscape in Singapore (including offline, digital display, ad networks, and third-party partners), and local market nuances
About Us

HAVAS MEDIA ASIA PACIFIC PTE. LTD. is a leading media agency that offers a range of services across media, social, PR, and creative. We are committed to building a diverse culture where our people can grow, thrive, and feel that they belong. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability, and other factors that have no bearing on an individual's ability to perform their job.