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Growth Marketing Expert

1 week ago

Singapore Crypto Full time
About Us
Crypto is a leading fintech company that offers innovative financial solutions to individuals and businesses. Our growth marketing team is responsible for driving customer acquisition and engagement through targeted campaigns and content creation.

Growth Marketing Expert
We are seeking a highly skilled Growth Marketing Expert to join our team. The ideal candidate will have extensive experience in digital marketing, specifically in creating and managing landing pages for Google search keywords and paid ads, as well as handling creative requests from various marketing teams.

Key Responsibilities:
• Develop and manage end-to-end project management, develop, manage, and optimize landing pages for Google search keyword paid ads.
• Plan the creative schedule to ensure the achievement of KPIs.
• Handle day-to-day creative requests from the Growth user acquisition team, CRM team, and campaign teams with campaign objectives.
• Utilize analytics tools to track and report on landing page performance.
• Ensure all content is on-brand, consistent in style, quality, and tone, following Growth Creative Director's direction.

Requirements
• Bachelor's degree in advertising, media, business, or a related field.
• 5-8 years of project management and related experience.
• Proven experience in digital content creation and project management.
• Strong understanding of Google Ads and keyword optimization.
• Experience handling creative requests from various marketing teams.
• Proficiency in content management systems (CMS) and web analytics tools.
• Creative data analytic skills are a plus.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and deadlines.
• Creative mindset with a keen eye for detail.
• Familiarity with SEO best practices.