
Digital Experience Leader
2 weeks ago
We are seeking a seasoned Web Operations and Campaign Manager to spearhead our digital transformation journey. As a key player in driving business growth, you will oversee website strategy, leveraging your expertise to enhance user experience, drive engagement, and boost performance.
- Key Responsibilities:
- Develop and implement website strategy to transform user experience.
- Foster cross-functional collaboration to ensure seamless web operations.
- Drive web and campaign performance through data-driven insights.
- Establish web operations governance and compliance frameworks.
- Qualifications:
- Bachelor's degree or diploma in Digital Communications, Web Technologies, Marketing, or a related field.
- At least 5 years' experience managing web content, CMS operations, or content product ownership.
- Proven track record of supporting digital campaign launches and website performance initiatives.
Technical Skills:
- Hands-on experience with an enterprise Content Management System; strong preference for Adobe Experience Manager (AEM).
- Strong understanding of web UX principles, page structure, and digital content lifecycle.
- Proficient in using web analytics tools (Adobe Analytics preferred) to measure site performance and user behavior.
- Experience with A/B testing and personalisation.
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