Digital Marketing Data Analyst Lead
3 days ago
MSIG Asia PTE. LTD. is a reputable insurance company seeking an experienced Digital Marketing Data Analyst to lead our marketing efforts. The ideal candidate will possess strong analytical skills and be able to translate complex data into actionable insights that drive business decisions.
Job DescriptionWe are looking for a highly skilled Digital Marketing Data Analyst with 7+ years of experience in digital marketing and data analytics. As a key member of our team, you will be responsible for designing and implementing data-driven marketing strategies, collaborating closely with local marketing teams, and leveraging customer data to drive segmentation strategies and targeted marketing efforts.
The successful candidate will have a solid understanding of digital marketing channels, metrics, and optimisation techniques, as well as proficiency in data analytics and visualisation tools such as Excel, Google Analytics, Power BI, and Tableau. Experience with SQL, Python, CRM systems, and data warehousing is also highly desirable.
Key Responsibilities:- Data Analysis & Insights: Develop and apply data models to optimise performance marketing channels, monitor and evaluate campaign effectiveness, and provide actionable insights to inform strategic decisions.
- Campaign Optimisation: Collaborate with cross-functional teams to design and execute data-driven marketing campaigns, ensuring alignment with business objectives.
- Reporting & Visualisation: Utilise statistical tools and techniques to analyse data, generate actionable insights, and present findings to non-technical stakeholders.
- Collaboration: Partner with marketing teams to integrate data insights into business strategies, driving informed decision-making and improved customer acquisition, retention, and engagement.
- 7+ years' experience in digital marketing and data analytics with a focus on data analysis and interpretation.
- Proficiency in data analytics and visualisation tools (Excel, Google Analytics, Power BI, Tableau).
- Experience with SQL, Python, CRM systems (e.g., MS Dynamics, Salesforce), and data warehousing.
- Strong communication skills with the ability to present findings and recommendations to non-technical stakeholders.
- Highly organised, detail-oriented, and adaptable with strong problem-solving skills.
- Competitive salary range.
- Opportunities for professional growth and development.
- A dynamic and collaborative work environment.
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