
Digital Performance Marketer
2 weeks ago
We are seeking a seasoned digital marketing professional to lead our paid media and growth strategies across key APAC markets.
About the Role- Digital Strategy & Execution
Develop and execute performance marketing strategies across Amazon and company website. Align budgets, KPIs, and campaign objectives with regional and global teams. Lead campaigns across search, display, programmatic, and social platforms. Drive execution of key events such as Prime Day and product launches.
- Amazon Marketing
Oversee paid media strategy and results on Amazon across key markets. Partner with Amazon teams and agencies to optimize Sponsored Ads, DSP, and Brand Store. Track marketplace trends and competitor activity to inform strategies.
- Website Growth & Conversion
Manage media investments to increase traffic, engagement, and sales on company website. Collaborate with D2C teams to enhance site performance and conversion funnels. Test and scale digital channels based on insights.
- Reporting & Optimization
Monitor campaign results and deliver actionable insights. Manage budget allocations across markets and platforms. Evaluate key performance metrics to ensure continuous improvement.
- Stakeholder Management
Work with regional/local commercial teams to deliver marketing priorities. Manage agency and platform partners to ensure timely execution. Present strategies and performance updates to senior leadership.
About YouWe are looking for a highly analytical and strategic individual with expertise in Amazon Ads. The ideal candidate has 8+ years of hands-on experience in consumer electronics' digital and performance marketing.
- Bachelor's degree in business, marketing, or technology (advanced training in digital marketing is a plus)
- Strong analytical and problem-solving skills; proficient in tools such as Google Analytics, Amazon Console, and Meta Ads Manager
- Proven track record in managing multi-market campaigns, budget planning, and optimization
- Ability to thrive in international environments and virtual team setups
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