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SME Business Strategist

2 weeks ago

Singapore beBeeStrategist Full time $150,000 - $300,000

Key Roles & Responsibilities

Establish a commercial strategy to drive sustainable revenue growth and market leadership in the ICT industry. This role involves balancing strategic vision with execution in a fast-moving SME environment.

  • Develop a unified commercial strategy to accelerate revenue, expand market share, and explore new opportunities in Singapore and overseas markets.
  • Identify high-value customer segments, refine go-to-market (GTM) strategies, and position your organization as a leader in ICT solutions.
  • Ensure strong commercial governance, performance tracking, and cross-functional alignment.

B2B Sales Leadership & Execution

  • Optimize the end-to-end B2B sales process, territory planning, pipeline management, KPIs, and conversion to maximize win rates and customer lifetime value.
  • Lead, mentor, and scale the sales team, fostering a culture of accountability, consultative selling, and cross-functional collaboration.
  • Strengthen relationships with key enterprise clients, channel partners, and stakeholders to drive long-term growth.

Product & Market Strategy

  • Oversee the product roadmap to ensure bundled service-hardware solutions meet evolving SME and enterprise demands.
  • Champion voice-of-customer (VOC) insights to refine offerings, enhance competitive differentiation, and improve service design.
  • Collaborate with technical teams to align product development with market needs and revenue goals.

Marketing & Demand Generation

  • Lead digital marketing, branding, and lead-generation strategies to build pipeline and ensure measurable ROI.
  • Elevate your organization's brand authority as a trusted ICT partner in Singapore and the region.
  • Develop sales enablement tools, targeted campaigns, and content strategies to accelerate deal closures.

Team & Culture Development

  • Build and inspire a high-performance commercial team, fostering collaboration, continuous learning, and a results-driven culture.
  • Embed commercial thinking across the organization to ensure alignment between departments.
  • Promote a customer-centric agile mindset while balancing autonomy and accountability.