
SEM Campaign Manager
1 day ago
Overview of the Role
- This position involves planning, executing, and optimizing SEM campaigns across various platforms to achieve growth targets.
- The specialist will conduct keyword research, competitor analysis, and audience targeting to inform strategies.
- Ongoing optimization will be driven through A/B testing, bid adjustments, and budget management.
- Collaboration with content, product, and analytics teams will ensure alignment with broader marketing objectives.
Responsibilities
- Plan and execute SEM campaigns to achieve growth targets.
- Conduct keyword research and competitor analysis to inform strategies.
- Drive ongoing optimization through A/B testing, bid adjustments, and budget management.
- Collaborate with cross-functional teams to align with broader marketing objectives.
- Monitor campaign performance and deliver insights and recommendations to stakeholders.
Qualifications and Skills
- 2-4 years of experience in search engine marketing (SEM).
- Proven track record managing Google Ads and Analytics with strong ROI-driven results.
- Skill in budget optimization, reporting, and data analysis.
- Strong copywriting skills for ad creation and attention to detail in campaign management.
- Collaborative team player with clear communication skills.
Benefits and Perks
- Mid-senior level position.
- Full-time employment opportunity.
- Marketing industry role.
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