Regional Head, SMB Demand Generation Transformation Leader

1 month ago


Singapore Grab Full time
About Grab

Grab is a leading provider of innovative online and offline marketing and advertising experiences for Merchants, Advertisers, and Agencies. Our unique ecosystem allows clients to reach their desired audiences at scale, driving measurable business outcomes.

Job Overview

We are seeking an experienced Regional Head to lead the development and execution of Grab's omnicommerce, marketing promotions, and advertising strategy for small and medium-sized businesses (SMB). This role will drive revenue growth through tailored marketing and advertising solutions for SMBs, managing a team and collaborating with leaders from various departments to create a compelling Self-Serve promotions, ads, and consumer engagement platform solution.

Key Responsibilities
  • Strategy Development: Develop a comprehensive SMB omnicommerce, marketing promotions, and advertising self-serve and sales strategy aligned with business goals and market trends.
  • Revenue Generation: Drive revenue growth by identifying monetization opportunities and optimizing SMB promotions, advertising, and engagement campaigns.
  • Customer Acquisition and Retention: Develop strategies to acquire new SMB merchants while ensuring high customer satisfaction and retention rates.
  • Performance Reporting: Monitor key performance indicators (KPIs) and provide regular reports to stakeholders.
  • Product Development: Direct product input to the design and build of our SMB platforms working alongside our Product & Engineering leadership.
  • Cross-functional Collaboration: Work closely with sales, marketing, and product teams to align SMB promotions, advertising, and engagement efforts with overall business strategies.
Requirements

To be successful in this role, you will need:

  • Solid proven track record leading B2B sales or general management with experience working with SMBs across Southeast Asia.
  • Previous experience with Self-Serve online sales platforms and customer adoption strategies.
  • Sound understanding & experience of marketing deals, digital Ads Ecosystem for both Online & Offline experiences.
  • Experience leveraging sales enablement tools (CRM, Content, Marketing Automation).
  • Demonstrated experience designing, implementing, and enforcing cross-functional processes.
  • Excellent communication & presentation skills with the ability to transmit across different level stakeholders.
  • Analytical with a strong bias for data-based decisions.
  • Team Player with the ability to work across a matrix environment in a fast-paced environment.
  • Strong organizational skills with the ability to manage multiple concurrent projects.
  • Proven experience building and leading high-performing teams in similar capacities.
Compensation

The estimated salary for this role is $120,000 - $180,000 per annum, depending on location and experience.



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