Regional Marketing Transformation Leader

2 weeks ago


Singapore DBS Bank Full time

DBS Bank Job Overview

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We are seeking a highly skilled Regional Marketing Transformation Leader to join our team at DBS Bank in Singapore.

The successful candidate will be responsible for developing and implementing comprehensive modern marketing governance frameworks, policies, and procedures across the region. This includes creating best-in-industry playbooks and masterclasses on the changing content marketing landscape.

In this role, you will work closely with key stakeholders in Products, Segments, BA, Data, Digital, and Marketing within the Consumer Banking Group (CBG) to develop and implement effective content marketing strategies that drive customer acquisitions, transactions, and engagement for Retail and Treasures banking.

This is an exciting opportunity to be at the forefront of creating the marketing transformation with new business-focused, data-driven marketing. You will collaborate with a group of driven, quick-witted, diverse, and dedicated colleagues who are passionate about driving impact.

About the Role

As a Regional Marketing Transformation Leader, your primary responsibility will be to:

  • Develop and implement comprehensive modern marketing governance frameworks, policies, and procedures
  • Create best-in-industry playbooks and masterclasses on the changing content marketing landscape
  • Work closely with key stakeholders to develop and implement effective content marketing strategies
  • Manage 3rd party vendors and relationships related to marketing initiatives
  • Review in-market campaigns to provide guidance and best practices
  • Collaborate with regional and in-country teams to ensure seamless implementation of modern marketing initiatives
  • Support the development and implementation of marketing campaigns

Requirements and Qualifications

To be successful in this role, you will need:

  • A strong understanding of wealth management and retail banking products, key business drivers, and consumer insights
  • Excellent written and marketing communication skills
  • A strategic mindset with clear understanding of the creative development process from concept to execution
  • Demonstrated experience developing and executing insight-driven integrated marketing campaigns
  • Strong project management and problem-solving skills
  • Stakeholder management and influencing skills
  • Ability to think out of the box for creative solutions
  • Excellent writing and communication skills
  • Effective self-starter and collaborator who flourishes in a fast-paced, diverse, and results-driven environment
  • Resourceful, assertive, dynamic, and detail-oriented
  • Possesses a positive attitude
  • Minimum 10 years in a marketing or communications role, with experience from the financial industry prioritized

Salary Information

The estimated salary for this role is SGD $120,000 - SGD $180,000 per annum, depending on experience and qualifications.

Benefits and Career Growth Opportunities

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. Our team is highly collaborative and supportive, and we empower our employees to create their own balance and be proactive. If you are a motivated and experienced marketing professional looking for a new challenge, please apply now.



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