Digital Transformation Marketing Leader

1 week ago


Singapore RMA CONTRACTS PTE. LTD. Full time
About RMA Contracts PTE. LTD.
RMA Contracts PTE. LTD., a market leader in industrial vehicles, is seeking a skilled Digital Transformation Marketing Leader to drive the integration and optimization of marketing technology solutions.

About the Role
This position focuses on leveraging data-driven strategies, automation, and innovative tools to streamline marketing processes, improve performance, and deliver exceptional customer experiences. As a key member of our team, you will lead the integration and optimization of marketing technologies such as analytics platforms, and automation tools to ensure seamless operations across the marketing ecosystem.

Your Key Responsibilities
  • Oversee the implementation, integration, maintenance, and optimization of MarTech platforms, including CRM systems, automation tools, and analytics software.
  • Analyze marketing and customer data to generate actionable insights and improve campaign performance.
  • Implement workflow automation using tools such as Zapier, AppScript, and RPA to improve marketing efficiency.
  • Collaborate with cross-functional teams to deliver hyper-personalized campaigns and innovative digital solutions.
  • Support digital engagement strategies by optimizing content and user experiences across owned channels, including eDMs, social media, and websites.
  • Stay updated on MarTech trends and test innovative solutions to elevate marketing performance.

About You
To succeed in this role, you should have a strong background in marketing and data analytics, preferably with 1-3 years of experience in a MarTech-focused role. Proficiency in CRM systems (e.g., Dynamics, Freshsales), analytics platforms (e.g., Google Analytics, Looker Studio), and marketing automation tools is required. Strong skills in automation and integration platforms like Zapier, AppScript, and RPA and website content management tools (e.g., WordPress, Webflow) are also essential. Additionally, an analytical mindset with expertise in data-driven decision-making, excellent problem-solving and collaboration skills, and ability to multitask, prioritize, and manage time effectively are necessary for this position. If you are a self-starter, goal-oriented, passionate about technology, and capable of quickly learning new IT solutions, we encourage you to apply.

Salary: SGD $80,000 - $100,000 per annum

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