Digital Transformation Leader

4 days ago


Singapore PERSOLKELLY SINGAPORE PTE. LTD. Full time
Job Description

We are seeking a highly skilled Digital Transformation Leader to join our team at PERSOLKELLY SINGAPORE PTE. LTD.

About the Role

This is an exciting opportunity for a seasoned professional to lead our MarTech efforts, driving innovation and digital transformation across our marketing ecosystem.

The ideal candidate will have a strong background in implementing marketing automation and hyper-personalized campaigns, with expertise in CRM systems, analytics platforms, and marketing automation tools.

Key Responsibilities:
  • MarTech Platform Integration: Oversee the implementation, integration, maintenance, and optimization of MarTech platforms, including CRM systems, automation tools, and analytics software.
  • Data-Driven Strategies: Analyze marketing and customer data to generate actionable insights and improve campaign performance.
  • Workflow Automation: Implement workflow automation using tools such as Zapier, AppScript, and RPA to improve marketing efficiency.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams to deliver hyper-personalized campaigns and innovative digital solutions.
  • Digital Engagement: Support digital engagement strategies by optimizing content and user experiences across owned channels, including eDMs, social media, and websites.
Requirements:
  • Proficiency in CRM Systems: Proficiency in CRM systems (e.g., Dynamics, Freshsales), analytics platforms (e.g., Google Analytics, Looker Studio), and marketing automation tools.
  • Automation and Integration Platforms: Strong skills in automation and integration platforms like Zapier, AppScript, and RPA and website content management tools (e.g. Wordpress, Webflow)
  • Analytical Mindset: Analytical mindset with expertise in data-driven decision-making.
  • Excellent Problem-Solving Skills: Excellent problem-solving and collaboration skills.
Qualifications:
  • Experience: 1-3 years of experience in a MarTech-focused role is preferred.
  • Prior Experience: Prior experience in implementing marketing automation and hyper-personalized campaigns.
  • Knowledge: Knowledge of APIs and data integration processes.
  • Certification: Certification in MarTech platforms or related technologies preferred.
  • Personal Qualities: Self-starter, goal-oriented, passionate about technology, and capable of quickly learning new IT solutions.
Salary: SGD $80,000 - $120,000 per annum

Please note that salary may vary based on location, experience, and other factors.



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