Marketing Growth Strategist for Cryptocurrency Expansion
1 week ago
About the Opportunity:
Crypto is seeking a skilled Marketing Growth Strategist to join our team and drive user acquisition and reactivation efforts in the rapidly evolving cryptocurrency landscape.
This role involves designing, executing, and analyzing growth campaigns to inform future strategies and ensure alignment with company objectives.
Key Responsibilities:
- Growth Campaign Planning: Assist in planning, designing, and executing growth campaigns aimed at user acquisition and reactivations, collaborating closely with internal teams to ensure cohesive and effective strategies.
- Data Analysis: Analyze and report on performance metrics of growth initiatives, using data insights to inform future decisions and optimize campaign performance.
- Market Research: Conduct market research to identify trends, opportunities, and potential threats within the cryptocurrency space, providing valuable insights to inform growth strategies.
- Collaboration and Communication: Work closely with other teams, including CRM, data analytics, and product, to ensure aligned and effective growth strategies, presenting complex ideas succinctly and effectively.
- Strategy Development: Assist in the development of effective growth frameworks based on learnings from successful and unsuccessful campaigns, ensuring a data-driven approach to problem-solving.
Requirements:
- Bachelor's degree in Marketing, Business, or related field, with 4+ years of experience in a growth marketing role; experience in the cryptocurrency or fintech industry is highly desirable.
- Strong understanding of growth marketing metrics and data analysis.
- Familiarity with the cryptocurrency industry, blockchain technology, and digital wallets.
- Proficiency in using data analysis tools and platforms.
- Excellent written and verbal communication skills, with the ability to present complex ideas clearly and concisely.
- A highly analytical mindset with a data-driven approach to problem-solving, able to work in a fast-paced, dynamic environment and adapt to rapid change.
Compensation: The estimated salary for this position is $110,000 - $130,000 per year, depending on location and experience. This figure reflects the expected base salary for a senior-level growth marketing professional with relevant experience in the cryptocurrency industry.
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