Strategic Automotive Marketing Lead
5 days ago
At SKYLINK ENGINEERING PTE. LTD., we are seeking an experienced Strategic Automotive Marketing Lead to join our team.
About the Role:
We are looking for a highly skilled marketing professional with expertise in the automotive industry to lead our marketing efforts. The successful candidate will have a strong track record of developing and implementing comprehensive marketing strategies that drive business growth and increase brand awareness.
Main Responsibilities:
- Develop and execute strategic marketing plans to support the company's business objectives, leveraging market research and competitor analysis to inform decision-making.
- Manage a team of marketing professionals to ensure effective execution of marketing campaigns and initiatives.
- Collaborate with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with overall business goals.
- Oversee the creation and distribution of marketing materials, including brochures, product images, and digital content, to effectively communicate the company's value proposition.
- Maintain and enhance the company's brand presence across all marketing channels, ensuring consistency and alignment with brand identity.
- Analyze data and metrics to measure the effectiveness of marketing campaigns and make data-driven recommendations for improvement.
Requirements:
- Bachelor's degree in Business, Marketing, or a related field.
- At least 5 years of experience in marketing, preferably in the automotive industry.
- Strong understanding of digital marketing tools and strategies, including social media, email marketing, and search engine optimization.
- Excellent communication, negotiation, and project management skills.
- Able to work in a fast-paced environment and prioritize multiple tasks and projects simultaneously.
Salary:$120,000 - $180,000 per year
Estimated Salary Range:$150,000
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