API Growth and Strategy Specialist

2 weeks ago

Singapore beBeeApi Full time $13,633 - $19,384
Job Title:

API Product Marketing Specialist


Job Description:

We are seeking an experienced API Product Marketing Specialist to drive the reach, adoption, and positioning of our API. This is a key role that sits at the intersection of marketing, product, and sales.


Key Responsibilities:
  • Positioning & Messaging: Define and refine our product positioning and messaging across target customer segments.
  • Sales Enablement: Develop and maintain high-quality sales enablement materials, including case study decks, product one-pagers, sales pitch decks, landing page content, and competitor battle cards.
  • Go-To-Market (GTM) Execution: Plan and execute GTM strategies for product updates, new data endpoints, new data delivery methods, or vertical use cases.

Requirements:
  • Proven Ability: 4+ years of experience in product marketing, growth marketing, or B2B SaaS marketing preferably for API, crypto, fintech, or developer-focused products.
  • Marketing Foundations: Equipped with core marketing skills ranging from positioning and messaging to content creation and campaign execution.
  • Domain Knowledge: Passion for cryptocurrency, blockchain, or financial markets is a huge plus.

Benefits:
  • Flexible Working Hours: Work the hours you need to get your tasks done.
  • Comprehensive Insurance Coverage: We provide life and hospitalization coverage for you, along with hospitalization coverage for your dependents.
  • Virtual Share Options: You'll be entitled to virtual options.
  • Bonus: You'll be entitled to a bonus.

How to Apply:

Hit the apply button to get started on your application

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