
Creative Brand Builder
2 weeks ago
About the Role:
">We are seeking a Marketing Generalist with a strong background in B2C marketing to join our team. This individual will play a key role in building and executing brand campaigns across multiple marketing streams.
">Key Responsibilities:
">- ">
- Brand Strategy and Development:">
Collaborate with the business team to refine the brand identity and story.
">Devise methods to amplify the brand and ensure consistency across marketing campaigns and channels.
">">Brand Campaigns and Activations:">Conceptualize, plan, and execute innovative and compelling brand-led campaigns and activations.
">Manage events planning and coordination for these campaigns and activations.
">">Community Building and Engagement:">Develop and execute engaging community engagement initiatives to increase brand love and customer loyalty.
">Lead content marketing efforts, ensuring high-quality, engaging, and relevant content across platforms.
">">Market Research:">Stay updated on consumer trends, preferences, social issues, and industry/competitor trends.
">Identify creative brand-led campaign opportunities based on research findings.
">">Social Media Marketing:">Manage organic social media accounts and content calendars.
">Foster engagement with the online community and respond to comments, messages, and mentions.
">">Collaboration:">Establish relationships with KOLs and micro-influencers.
">Execute collaboration opportunities to enhance brand presence on key social platforms.
">Collaborate internally to ensure alignment with business objectives.
">">Email and Messaging Marketing:">Manage and optimize email and messaging marketing platforms and content calendars.
">">Website and Centers:">Implement updates on websites and onsite centers, including business-as-usual, tactical, and campaign-related updates.
">">Analytics and Insights:">Utilize analytics tools to track and analyze key performance metrics across various channels.
">Transform insights into actionable recommendations to optimize content and marketing strategies.
">">Additional Responsibilities:">Proactively identify opportunities to further grow the brand and contribute to its success.
">Any other ad-hoc projects or assignments which might be assigned from time to time.
">">Education/Certifications/Technical Skills:
">- ">
- Diploma or Bachelor degree in Marketing, Communications, Business, or related field.">
- Proficient in MS Word and Excel.">
Experience:
">- ">
- At least 2-4 years of working experience in brand marketing or related roles.">
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