Regional Marketing Insights Specialist
1 week ago
Job Title: Regional Marketing Insights Specialist at Samsung Electronics
•This position is integral to the Digital Marketing division and reports directly to the Data Lead for the SEAO region.
•Key responsibilities include overseeing the consumer data pipeline, business intelligence solutions, and data science initiatives across eight markets to drive key performance indicators for Samsung's smartphone and consumer electronics sectors.
Key Responsibilities:
Consumer Data Oversight: Partner with the Marketing Technology team to create an automated data pipeline for seamless data ingestion. Sustain the marketing data repository in the cloud for the SEAO region. Administer first-party consumer data from diverse internal and external channels through data cleansing, database oversight, and data protection. Analytical Insights & Reporting: Construct dashboards and analytical reports utilizing Samsung's Big Data Platform. Integrate various data sources to extract actionable insights for the marketing team. Collaborate closely with subsidiary marketing managers and product teams to fulfill data analysis requirements and offer optimization recommendations. Data Science Initiatives: Advance machine learning models pertinent to digital marketing, such as customer purchase likelihood and loyalty metrics. Oversee the complete machine learning pipeline for deploying data science models within a cloud framework. Swiftly prototype innovative data science projects leveraging state-of-the-art AI technologies.Required Skills and Qualifications:
A Bachelor's degree is mandatory; a Master's degree is advantageous. Minimum of 2 years of experience in data analytics or data science, ideally within consumer-oriented organizations. Proficient mathematical abilities, data sensitivity, and a strong capacity for independent problem-solving. Excellent logical reasoning and collaborative spirit, coupled with a keen eagerness to learn. Experience in Marketing, Customer Relationship Management, and Consumer Products is beneficial.Samsung Electronics is dedicated to environmental sustainability, targeting net zero carbon emissions by 2050. This commitment includes reducing Scope 1 and 2 emissions, enhancing energy efficiency, and fostering resource circularity throughout the product lifecycle.
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Regional Marketing Insights Specialist
1 week ago
Singapur, Singapore SAMSUNG Full timeJob Title: Regional Marketing Insights Specialist at Samsung Electronics •This position is integral to the Digital Marketing division and reports directly to the Data Lead for the SEAO region.•Key responsibilities include overseeing the consumer data pipeline, business intelligence solutions, and data science initiatives across eight markets to drive...
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