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Event Programming Strategist

1 week ago


Singapore This Is An IT Support Group Full time
Job Description

The Senior Manager of Indoor Attractions Analytics is responsible for overseeing the analytics and insights related to indoor attractions. This role drives data-driven decision-making, optimizes profitability, and improves the guest experience within indoor attractions.

Main Duties & Responsibilities

  • Conceptualize and develop events and programming that align with Mandai's brand values and meet commercial targets.
  • Develop an effective events and programming strategy based on the current local event competitive landscape, while targeting the tourist segment.
  • Identify, develop, and establish strategic partnerships with Intellectual Properties (IP), event partners, and brands that align with Mandai's brand values to enhance content and increase the overall value proposition of offerings.
  • Plan, coordinate, and supervise the end-to-end execution of various events and programming to increase attendance and improve guest experience.

Job Requirements:

  • Degree in Business, Project Management, Marketing, Mass Communications, or the equivalent.
  • At least 8 years of relevant experience in experiential productions, events management, or related fields, with experience in B2B events such as conferences, trade shows, etc.
  • Proven experience in brand building, consumer marketing, managing and executing large-scale lifestyle tourism events in the areas of arts, food, fitness, music, or entertainment, project planning management, and budget management.