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Qualitative Research Lead

1 week ago

Singapore Yuzu Kyodai Consulting Pte. Ltd. Full time
Company Overview

Yuzu Kyodai Consulting Pte. Ltd. is a brand strategy consultancy that grounds its work in cultural context.

We combine consumer insight, semiotics, cultural research, and innovation management to help our clients shape brands for the future.

About the Role

This role will be based in Singapore with opportunities for regional travel. As a Senior Research Executive, you will work closely with our senior managers and directors on project design, execution, and delivery.

Main Responsibilities
  • Manage research projects from setup to execution, ensuring clear objectives, timelines, and high data quality.
  • Liaise with external partners, oversee fieldwork logistics, and document key findings.
  • Support analysis by identifying emerging themes and contributing to strategic insights.
  • Prepare compelling reports, translating research outcomes into actionable recommendations.
  • Contribute to company initiatives, stay updated on cultural trends, and enhance professional skills.
Requirements
  • 2-3 years of experience in brand strategy or qualitative research.
  • Familiarity with qualitative methods.
  • Academic background in communications, social sciences, or liberal arts preferred.
  • Critical thinking and ability to view ideas from different perspectives.
  • Strong analysis skills.