
Brand Presence Specialist
2 weeks ago
This role requires a strategic thinker who can strengthen our brand presence and drive customer acquisition across multiple channels.
Key Responsibilities
Audit current brand presence, propose strategies, and monitor performance metrics to generate actionable insights.
Plan and execute marketing campaigns to grow online and offline sales, optimize customer journey and retention through CRM segmentation, loyalty, and subscription flows.
Manage SEO and SEM initiatives, plan and optimize paid performance ads, and report on campaign ROI.
Support press and media outreach, coordinate external announcements and launches, and track performance of partnership activities.
Lead cross-channel campaigns from planning through execution and coordinate internal creative resources for timely delivery.
Requirements
3-5 years' experience in marketing (F&B, lifestyle, retail, or e-commerce sectors preferred).
Strong analytical skills with proven ability to interpret data and translate into strategy.
Hands-on experience with Google Analytics, CRM/email platforms, SEO/SEM, and paid ads.
Exposure to PR, partnerships, and campaign management is a strong plus.
Strong communication skills and collaborative mindset.
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