
Brand Marketing Specialist
4 days ago
As a Brand Marketing Specialist, you will be responsible for developing and executing engaging social media strategies and brand campaigns to strengthen brand presence and drive engagement across digital and offline channels. This role requires strong writing, presentation, and communication skills, as well as excellent interpersonal skills with the ability to work both independently and collaboratively across teams.
Key Responsibilities:
- Create visually appealing content aligned with the academic calendar.
- Support website management and content uploads, ensuring consistent branding across all communications and marketing materials.
- Conduct market and competitor research to guide brand positioning and uncover growth opportunities.
- Collaborate closely with internal marketing, sales, and creative teams, as well as external vendors, for cohesive campaign planning and execution across all touchpoints.
- Monitor digital campaign performance, compile SEO/SEM reports, and provide actionable insights to optimise marketing efforts.
Requirements:
- Minimum 1-2 years of relevant working experience.
- Diploma or Degree in Marketing, Business, or a related field.
- Sharp eye for detail with strong design sensibility.
- Proactive, reliable, and adept at managing time effectively.
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