Brand Marketing Specialist

2 weeks ago


Singapore beBeeMarketing Full time $4,000 - $8,000
Brand Marketing Specialist

The Brand Marketing Specialist is responsible for developing and executing comprehensive marketing strategies that promote the brands under our group's umbrella. This role entails collaborating closely with other members of the marketing team, as well as with operations, and other departments within the organization.

Key Responsibilities Include:

  • Developing and executing marketing plans that align with our brand and strategic objectives.
  • Conducting market research to identify trends, opportunities, and customer needs.
  • Executing marketing events/initiatives aligned with our brand and strategic objectives.
  • Preparing project briefs for the creation of marketing materials (visual assets, brochures, advertisements, and web content).
  • Creating engaging copy for campaigns under the portfolio, ensuring all content is on-brand.
  • Providing support to the Brand Manager in developing marketing initiatives.
  • Managing social media accounts and executing social media campaigns according to content plans.
  • Coordinating with internal/external teams to execute marketing activities and communications plans to drive conversion and results.
  • Preparing monthly reports for stakeholders' meetings.
  • Ensuring timely, accurate, and clear information is disseminated to various departments prior to the launch of campaigns.
  • Staying up-to-date with industry trends and best practices in marketing.

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