Corporate Marketing Manager, APAC

1 month ago

Singapur, Singapore Braze Full time
About the Role

We are seeking a highly skilled Corporate Marketing Manager to join our APAC team. As a key member of our marketing team, you will be responsible for driving external communications, content, and customer marketing programs for APAC, aligning closely with the APAC go-to-market teams to drive brand awareness and support top of funnel growth for the business.

This role will develop regionalized communications and content programs focused on brand awareness and thought leadership for Braze in APAC through a portfolio of programs, including PR, earned speaking engagements, awards, thought leadership, content marketing.

Key Responsibilities
  • Act as an extension of the Corporate Marketing team in the APAC region as needed, with primary responsibility for PR/media relations, content marketing, customer advocacy/community management, and ad hoc global event support.
  • Provide regional support and PR guidance to the regional teams on brand management, crisis management, reviewing press materials, adapting global content, supporting customer advocacy efforts, providing on-ground support for events, etc.
  • Develop and edit news releases, speeches, contributed articles, briefing documents, and other press materials.
  • Craft a regional PR and content plan, including budgets, timelines, etc., aligning with both global corporate team leaders and regional leaders on key needs and opportunities.
  • Identify key messages and leverage a variety of earned and owned channels to maximize the company's brand exposure through interviews, editorials, blogs, long-form content assets, etc.
  • Craft messages, talking points, and presentations for regional senior management for key events - both Braze and third-party events.
  • Manage media inquiries and interview requests and pitch stories to the media.
  • Identify regional PR/media opportunities, and opportunities to tell customer stories, including case studies, customer media stories, etc.
  • Share relevant news announcements and article write-ups across the organization and regional team.
  • Support crisis communications and drive issues management as needed for the region.
Requirements
  • Minimum 5-7 years of experience in PR, writing, or related communications experience and demonstrate a good understanding of PR practice in global, B2B tech market.
  • Excellent written and verbal communication skills and strong attention to detail.
  • Understanding of SEA media Landscape, specifically Singapore, Indonesia, Australia, South Korea, and Thailand.
  • Excellent self-presentation, energetic, strong work ethic as well as accountability as a team player and member.
  • Experience managing freelancers, agencies, and other third-parties to help amplify.
  • Fast learner with a good learning attitude.
  • Proactive and takes initiative looking for opportunities to amplify broader marketing initiatives.
  • Handling difficult situations and advising people within the organization.
  • Complete ownership of tasks assigned and with the ability to multitask and meet deadlines.
  • Proficiency in Google Suite, Slack, and Asana.
About Braze

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform.

From cross-channel messaging and journey orchestration to AI-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.

Braze is proudly certified as a Great Place to Work in the U.S., the UK, and Singapore. We ranked #3 on Great Place to Work UK's 2024 Best Workplaces (Large), #3 on Great Place to Work UK's 2023 Best Workplaces for Wellbeing (Medium), #4 on Great Place to Work's 2023 Best Workplaces in Europe (Medium), #10 on Great Place to Work UK's 2023 Best Workplaces for Women (Large), #19 on Fortune's 2023 Best Workplaces in New York (Large). We were also featured in Built In's 2024 Best Places to Work, U.S. News Best Technology Companies to Work For, and Great Place to Work UK's 2023 Best Workplaces in Tech.

You'll find many of us at headquarters in New York City or around the world in Austin, Berlin, Chicago, Jakarta, London, Paris, San Francisco, Singapore, Sydney, and Tokyo – not to mention our employees in nearly 50 remote locations.

Braze is an equal opportunity employer. At Braze, we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran.

We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we'd love to meet you.

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