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Events and Conferences Marketing Specialist

3 weeks ago

Singapore S&P Global Full time

The APAC Regional Events team at S&P Global Commodity Insights is looking for an experienced Events and Conferences Marketing Specialist to join our team.

This role will be responsible for developing and implementing comprehensive marketing plans to promote and attract delegates to our free events and paid conferences.

You will work closely with sales teams and other functions within the business to deliver events and audience acquisition campaigns that meet business needs.

  • Develop and implement marketing plans for free events and conferences, including email, website optimization, customer data platforms, search engines, telemarketing, and social media marketing.
  • Manage and analyze campaign performance, making adjustments as needed to meet event attendee targets and financial goals.
  • Collaborate with the Creative team and external agencies to create and maintain compelling marketing collateral.

The ideal candidate will have excellent communication and organizational skills, experience working with marketing automation tools, and a passion for events.