E-Commerce Digital Transformation Specialist

2 weeks ago

Singapore beBeeDigitalMarketing Full time $80,000 - $120,000
Job Overview

The E-commerce and Digital Marketing Manager will be responsible for driving revenue growth, optimizing user experience, and managing digital marketing teams.

Key Responsibilities
  • Develop and execute digital marketing strategies to increase brand awareness and drive sales.
  • Manage social media platforms by working closely with internal stakeholders.
  • Execute email marketing campaigns using tools like Klaviyo or Mailchimp (segmentation, automation, A/B testing).
  • Plan and manage influencer partnerships and paid social media campaigns.
  • Oversee visual content (graphics, video editing, photography) ensuring adherence to organization guidelines.
  • Track performance, engagement, and impact of social media on site traffic and conversions.
  • Oversee the design, development, maintenance, and security of e-commerce sites.
  • Work with developers to implement updates, new features, and perform regular audits.
  • Define e-commerce goals and key performance indicators; develop strategies to meet them.
  • Monitor performance metrics using tools like Google Analytics and internal dashboards.
  • Oversee product listings, pricing updates, stock availability, and site merchandising.
  • Coordinate order fulfilment, customer service workflows, and operational troubleshooting.
  • Ensure seamless integration across inventory, logistics, and payment gateways.
  • Conduct market research and competitor analysis to identify trends, opportunities, and customer preferences.

Required Skills and Qualifications

  • Degree in Marketing, Business, or related field.
  • At least 4 years of experience in a similar role, preferably in B2C brands.
  • Hands-on experience with e-commerce platforms, email marketing tools, and social media management tools.

Benefits

  • Opportunity to work with a dynamic team.
  • Chance to develop skills in digital marketing.

Others

  • Strong communication and problem-solving skills.
  • Ability to work under pressure and meet deadlines.

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